Hi Everyone-
We are having our annual Emerging Local Artists Showcase on August 8th, 2009! Anne and I will both be featured in the show as well as 19 other artists. Come check it out. RSVP please :-) Click on the picture below to view the artists!
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Tuesday, July 28, 2009
emerging local artists showcase
Hi Everyone-
We are having our annual Emerging Local Artists Showcase on August 8th, 2009! Anne and I will both be featured in the show as well as 19 other artists. Come check it out. RSVP please :-) Click on the picture below to view the artists!
.
Tuesday, July 7, 2009
Friday, April 17, 2009
Hunger
(a)perture gallery has partnered with the Utah Food Bank to bring you "Hunger as Metaphor" a photographic exhibit that explores literal and metaphorical interpretations of hunger within the categories of love, meaning, faces of hunger, emptiness and hope. It seems hunger is everywhere, just look around as you go about your daily business. Hunger manifests within the subtle nuances of our lives; the longing for connection to others, knowledge and spiritual belonging. Check out the exhibit at www.apertureslc.com/hunger and let us know what you think.
The Utah Food Bank is experiencing an increase in demand from individuals across the state who have found themselves without the means to support themselves and their families. For information about how you can help please visit www.utahfoodbank.org
The Utah Food Bank is experiencing an increase in demand from individuals across the state who have found themselves without the means to support themselves and their families. For information about how you can help please visit www.utahfoodbank.org
Friday, February 20, 2009
Events -- Best Return On Your Investment
Unless you've been living under a rock for the past year, you are probably (painfully) aware of the challenging economic climate. Mainstream media tends to paint a particularly dismal picture using fear mongering which tends to perpetuate the chicken little "sky is falling" effect. Remember to focus on the facts and think positively. Solutions are out there, get creative!
Ironically, marketing and advertising tends to be the first thing that is cut from a budget, however, it should be the most important ares of focus during an economic downturn. Why? Two words, market share. When the overall market is suffering and businesses scale back on their brand messaging, market share is up for grabs. A savvy business will see an opportunity to seize market share with the strategic delivery of a specific brand message when their competition is laying low. The most effective way to brand is with events as they bring a desired, physical audience to your brand/business/product offering the most measurable ROI available.
Events = ROI period.
Check out this article:
Event Marketing Makes Gains
Feb 11, 2009
-By Kenneth Hein, Brandweek
NEW YORK Although marketers are getting more tech savvy, it seems they still have a soft spot for good old-fashioned event marketing.
More than half (53 percent) of the 300 senior marketing executives who participated in a recent study said event marketing is the discipline that best accelerates and deepens relationships with target audiences.
The EventView 2009 survey, which was completed earlier this month by George P. Johnson, The MPI Foundation and the Event Marketing Institute, includes a healthy swath (41 percent) of marketers whose companies pull in revenue in excess of $1 billion.
More than a quarter (26 percent) of those surveyed said event marketing is the discipline that drives the greatest return on investment. "The economy is forcing marketers to elevate their game to survive, specifically in regard to deploying direct response marketing such as events to drive top-line performance," said Bruce MacMillan, president and CEO of MPI.
Twenty-nine percent of marketers will transition their strategy from event marketing to experience marketing in the next 12 months. The difference being that experience marketing "involves integrated live and online experiences that drive deep brand interaction through highly relevant storytelling and brand immersion," per the study. A third of those polled said they already made the switch.
The findings underline two converging trends, said David Rich, svp of strategic marketing, worldwide, for experience marketing agency George P. Johnson. "First, a downward economic spiral that is forcing brands to invest in channels like events that demonstrate measurable ROI; and secondly, the maturation of strategic event and experience marketing, which takes the strategic, creative, media and digital capabilities of above-the-line marketing and activates them through the on-the-ground execution of an event portfolio made up of different types of internal and external events," he said.
Despite the need to watch spending, marketers are increasingly ponying up to green their events. Sixty-six percent of those polled said they plan on implementing or have already added green initiatives -- up from 32 percent in 2007.
Of that group, 44 percent are doing so because of a corporate mandate. Green spending makes up 13 percent of their events budget.
Overall, "the real challenge for brands in 2009 will be how to best balance their traditional budget allocations against these trends to drive measurable results," said Rich.
Ironically, marketing and advertising tends to be the first thing that is cut from a budget, however, it should be the most important ares of focus during an economic downturn. Why? Two words, market share. When the overall market is suffering and businesses scale back on their brand messaging, market share is up for grabs. A savvy business will see an opportunity to seize market share with the strategic delivery of a specific brand message when their competition is laying low. The most effective way to brand is with events as they bring a desired, physical audience to your brand/business/product offering the most measurable ROI available.
Events = ROI period.
Check out this article:
Event Marketing Makes Gains
Feb 11, 2009
-By Kenneth Hein, Brandweek
NEW YORK Although marketers are getting more tech savvy, it seems they still have a soft spot for good old-fashioned event marketing.
More than half (53 percent) of the 300 senior marketing executives who participated in a recent study said event marketing is the discipline that best accelerates and deepens relationships with target audiences.
The EventView 2009 survey, which was completed earlier this month by George P. Johnson, The MPI Foundation and the Event Marketing Institute, includes a healthy swath (41 percent) of marketers whose companies pull in revenue in excess of $1 billion.
More than a quarter (26 percent) of those surveyed said event marketing is the discipline that drives the greatest return on investment. "The economy is forcing marketers to elevate their game to survive, specifically in regard to deploying direct response marketing such as events to drive top-line performance," said Bruce MacMillan, president and CEO of MPI.
Twenty-nine percent of marketers will transition their strategy from event marketing to experience marketing in the next 12 months. The difference being that experience marketing "involves integrated live and online experiences that drive deep brand interaction through highly relevant storytelling and brand immersion," per the study. A third of those polled said they already made the switch.
The findings underline two converging trends, said David Rich, svp of strategic marketing, worldwide, for experience marketing agency George P. Johnson. "First, a downward economic spiral that is forcing brands to invest in channels like events that demonstrate measurable ROI; and secondly, the maturation of strategic event and experience marketing, which takes the strategic, creative, media and digital capabilities of above-the-line marketing and activates them through the on-the-ground execution of an event portfolio made up of different types of internal and external events," he said.
Despite the need to watch spending, marketers are increasingly ponying up to green their events. Sixty-six percent of those polled said they plan on implementing or have already added green initiatives -- up from 32 percent in 2007.
Of that group, 44 percent are doing so because of a corporate mandate. Green spending makes up 13 percent of their events budget.
Overall, "the real challenge for brands in 2009 will be how to best balance their traditional budget allocations against these trends to drive measurable results," said Rich.
Sunday, January 25, 2009
Locals Take Back!
Hi it's Heidi Gress and Anne Cummings-Anderson here at aperture and we want to say thank you to everyone who came out and supported the local community at the first ever ‘Locals Take Back’ event at the Sidecar January 22nd, 2009. If you were there then you know we were partying shoulder to shoulder all night long and showed that locals know how to ring it in just as good if not better than those Sundancers that bombard the city all week long. Now, we love the Sundance Film Festival, but we can't forget that it is the local community, the waiter, the taxi driver, the concierge, that makes having a grand event such as this a reality. With that said, we have decided for those of you who were pushed into a corner and couldn't see the fashion of our 4 talented designers or those who arrived late and didn't get a locals swag bag that we would give you a little taste of what you missed.
Oh, and these are some very cool individuals that we must recognize for all their help and just being some of the best people ever: Morgan Mann, Mike Wong, Conner Watts, Stevie Bre Draper, DJ LC Dub, Michael and Steven Stong, Heatherlee Benson, Patrick Martin, Parker Gress, Sean Anderson, Melinda Gardner, Josh Blumental, Modjeh Sakaki, and Jenna.
Sponsors: Bubble and Bee, LOS shoes, Park Record, Park City Television, Downtown Alliance, Images Salon, W Talent, Cake Salon, Pop Shops, Red Rock, Josh Blumental Photography, UMFA, Whimsy, Bella Forte, Wasatch Journal, Corey O'Brien, Portia Early, Kid Theodore, Muscle Hawk, Sidecar, Shoestring Marketing, Salt Lake Community College, Park City Voyuer, Flipside, Davis Audio Visual.
Thursday, January 1, 2009
the game of war, perspective in flux...
Two very different photographic exhibits, Portrait of a Soldier and Unholy Trinity debuted for the first time together last Friday. There were so many different and often fascinating interpretations of the work I felt compelled to start a blog about the show. For those of you who supported this exhibit through your presence and appreciation, please share your thoughts on the work and what it meant to you and what you took away, if anything. So to start things off, I pose the following questions:
Does ones identity change with ones experience, ie: does war change the identity of a soldier?
Was George Bush Jr. a mere puppet during his administration, was he emasculated by more domineering figures?
Anne Cummings-Anderson
Does ones identity change with ones experience, ie: does war change the identity of a soldier?
Was George Bush Jr. a mere puppet during his administration, was he emasculated by more domineering figures?
Anne Cummings-Anderson
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